Services

I partner with DTC brands to identify high-leverage growth opportunities, optimize performance, and create better customer experiences. I bring a broad range of experience in driving both conversion and retention, and the best way to find out how I can tailor my services to your company is to reach out for a quick chat. I’ll share exactly what your business needs to grow sales along with clear projections of the potential impact.

How I Can Help Brands

I partner with growing brands to bring clarity, structure, and momentum to their digital commerce efforts. Depending on your needs, support can look like:

Interim Head of Ecommerce – Step in as a senior leader for a defined period, shaping strategy, building processes, and overseeing execution so your team stays on track.

DTC Scorecard & Digital Audit – A comprehensive review of your direct-to-consumer performance across website, marketing, operations, and customer experience, with clear, actionable recommendations your team can implement.

Behind-the-Scenes Advisory – Ongoing support for founders and digital leaders, helping you prioritize initiatives, allocate resources, and make confident strategic decisions.

Project-Based Leadership – Drive specific initiatives such as platform migrations, funnel optimizations, or new channel launches from concept to completion.

Team Development & Training – Equip your in-house team with the tools, processes, and frameworks they need to scale sustainably.

Areas of Expertise

Conversion Optimization – Design and execute strategies that maximize conversion rates, revenue, and customer engagement.

A/B Testing & Experimentation – Develop and run structured test-and-learn programs to validate ideas, reduce risk, and continuously improve site performance.

Customer Journey & Lifecycle Management – Map and optimize every stage of the customer experience, from acquisition to retention.

Data Analytics & Dashboard Development – Transform data into actionable insights with custom reporting and performance tracking.

Strategic Roadmapping – Align business goals with a clear digital roadmap that balances quick wins and long-term growth.

Digital Team Development – Build, structure, and mentor teams to operate at their best.