About

I’m a strategic partner for DTC brands who want to grow smarter, not just bigger.

With 10+ years leading ecommerce and marketing for high-growth brands, I help founder-led and lean teams unlock more revenue from the traffic they already have. That means better site experiences, smarter merchandising, stronger storytelling, and customer journeys that convert - again and again.

Beyond strategy, I bring structure and execution. I help teams manage change, align cross-functional priorities, and move faster with less friction. My deliverables often include clear roadmaps, forecasting, and prioritization frameworks that translate ideas into action with measurable ROI at every step.

After years inside multi-brand portfolios, I launched my consulting practice to bring big-brand thinking to the teams building the next great brands with the agility and heart that only small teams can deliver.

If you're ready to turn a good brand into a great business, I’d love to help.